SEO (Search Engine Optimization) is how your website is ranked on Internet search engines. Good SEO means people find you before ever learning about your competitors. Search engines like Google, Yahoo and Bing simply need to know how to connect the dots from what people are searching for to your website.
While it's true that search engines match words with websites, there is a lot behind the scenes to determine which websites are credible and relevent.
The first thing and most important thing you need to do is make sure your site clearly describes your business, products and services and remains on point. Avoid putting things on your site that stray off topic.
The Internet thrives on data and the gate keepers of that data are companies like Google, Yahoo and Microsoft (Bing). Keeping your content fresh is as important as keeping it relevant. Some ways to improve your ranking is to write your own product descriptions. You can also benefit by letting your customers add fresh content to your site by allowing product user reviews, user forums and blogs. Anything that shows you have content, on a subject, which is not available anywhere else on the web.
Search engines will read your entire web site in a few seconds so you don't have much time to make a good impression! A good balance between text and images, paragraph/header flow, navigation and good use of html are very important in maintaining a strong reputation with search engines.
Search engines use the Internet to validate you're website credibility. It does this by finding links to your website on other sites. Good places to be listed are your local chamber of commerce, news agencies, articles, forums and blog, and various social media sites. The more the better! Most of these resources are dated material, so search engines can even tell when your site start loosing credibility. A constant vigil to push links to your site is needed to keep you on top.
BrighterHost.com can do a lot to ensure your site's name is known on the Internet and that you are not forgotten! Our SEO service starts running an SEO analysis of your site and working with you to improve your ranking. We then make sure you're registered with search engines and help you work out an ongoing solution to keeping your website fresh and clean. Once you know how to keep your website in good standings with search engines, you can start phasing out our services. The initial SEO analysis and 1-on-1 review is $50, from this meeting, we will both have a better understanding of what your needs are and how to reach them.
You can add SEO services to your hosting plan from your account log in or contact us for more information.